Experience has taught us that your visitor will spend an average of between 30 seconds to three minutes at your stand before wandering off. First impressions are everything; strive to create a lasting impression on visitors with your exhibition stand design, treat visitors well and ensure that your brand is remembered long after the show has closed.
People attending technology trade shows are often there to discover what’s changing in their industry. In short they are actively looking for new products and expecting to see product launches. Whether you’re amongst a broad range of exhibits, or you are exhibiting to a more defined audience, you’ll want your product launch to grab attention!
A product launch at a trade show is an invaluable opportunity to maximise on your initial sales, whilst gaining vital first impressions of your product.
Read our 7 top tips for a successful trade show product launch.
Have you ever looked at a competitor’s exhibition stand and felt a pang of envy?
We’ve spoken in our previous blog posts about creating the memorable, and why design thinking is infiltrating business at every level. In this blog post we show how the 5 principles of design thinking will help you take your event strategies back to basics, and create an experiential design to be proud of.
If you want your company to attract attention in the technology sector, making a real impact at a trade show is probably at the top of your agenda.
But making your brand "stand out" whilst your competitors are right next door can be a challenge. We have combined our many years of experience at technology trade shows with the latest innovations to create 6 simple but effective tips to help you make an impact at your next technology trade show.
It's been just a month since the hangar shut it's doors on another incredible Farnborough Airshow and what a show it was! Whilst adverse weather drew business to an early close to begin with, the halls proved to remain busy throughout the week with a staggering 73,000 trade visits spread among the 1,500 industry exhibitors.
FIA 2018 is scheduled to take place on Monday 16th - Friday 20th July, you can already register your interest for an exhibition space so there is no better time than now to start thinking about what you want to achieve from your future exhibition efforts.